Four Proven Strategies To Attract Talent For Public Sector IT Jobs

Public sector organisations across the UK, from central government departments to local authorities, face an urgent need for skilled technology professionals to fill public sector IT jobs. Digital transformation, cybersecurity, and data-driven service delivery are all high on the agenda. But finding the right tech talent is a challenge, especially with strong competition from the private sector.

While salary differences make headlines, pay isn’t the only factor influencing candidates. Outdated perceptions about the type of work on offer in the public sector can also deter skilled IT professionals from considering these roles. At Certes IT Recruitment, we know that with the right approach, government and public bodies can compete effectively for top-tier candidates.

Here are four strategies that consistently deliver results in public sector technology recruitment.

1. Present the complete pay and benefits package

IT public sector salaries can be up to 12% lower than private sector rates. But that’s only part of the story and it’s crucial to communicate the total package to potential candidates.

Some public sector IT roles pay competitively, particularly in high-demand specialisms such as software development, data science, and cybersecurity. In addition, pension contributions in the public sector can be a significant long-term benefit, often approaching 30% of salary, compared to around 10% in the private sector.

When you factor in job security, generous leave, and structured career progression, public sector IT jobs can be an extremely attractive proposition.

2. Promote the scale and innovation of projects

One persistent myth is that public sector technology lags behind the private sector. The reality is very different. Across the UK, government and public agencies are delivering high-profile, cutting-edge digital transformation programmes.

From AI pilots to large-scale cloud adoption, the public sector is investing heavily in modern technology. For example, the fully digital UK passport application system rivals the best private sector user experiences and it’s just one example among many.

These projects often have impact on a national scale, serving millions of citizens and thousands of employees. Highlighting these success stories at industry events, on social media, and in job adverts can help attract candidates who want to work on complex, high-impact systems.

3. Leverage flexibility and purpose

Work-life balance and meaningful work are increasingly important to technology professionals. This can be particularly appealing for candidates with caring responsibilities, those returning to work, or individuals seeking a second career in technology. So, ensure flexibility is part of your next job vacancy.

Purpose is another key driver. Many IT professionals are motivated by the chance to make a real difference, improving essential public services and supporting the wider community. Public sector IT roles deliver exactly that.

4. Streamline the recruitment process

A lengthy or overly complex recruitment process can mean losing great candidates to faster-moving employers. Public sector hiring processes can be improved by:

• Simplifying application forms

• Reducing unnecessary assessment steps

• Using digital tools to speed up hiring decisions

• Offering alternative entry routes such as apprenticeships and career conversion programmes

A smoother recruitment journey not only improves candidate experience but also increases the chances of securing in-demand IT talent.

Why public sector IT jobs deserve a fresh look

Public sector technology careers offer competitive benefits, large-scale projects, excellent work-life balance, and the opportunity to make a real difference. By tackling misconceptions and optimising recruitment strategies, government and public sector bodies can access the skilled IT professionals they need to deliver their transformation goals.

At Certes IT Recruitment, we specialise in connecting talented technologists with rewarding public sector careers. Whether you’re looking to hire for critical roles or explore the latest public sector IT jobs, our expert team is here to help.